The companies certified as B Corp are companies committed with the full development, i. e., unlike companies that only pursue economic goals, B Corp companies comply, at the same time, with the following commitments:
①Purpose commitment. B Corps endeavor to solve social and environmental challenges through their corporate activity. This way, they create and design a business model with positive social and/or environmental impact. In addition, they have to comply with high social and environmental performance standards.
② Legal responsibility commitment. Taking into account the stakeholders' interests as a hole is part of the responsibility of B Corps. This commitment should be reflected in the company's statutes. ③Transparency commitment. B Corps publish an annual company's social and environmental impact report certified by an external and independent organism, where their performance in the different operative areas and business model is shown.
B Corp is created in 2006 in the United States of America by B Lab, a non-profit organization focused on serving a global movement of entrepreneurs solving social and environmental problems through corporate initiatives. The B Corp movement has already extended to Canada, Latin America –where it is known as Sistema B-, Australia and New Zealand and, from 2014, also to Europe - R4S is the B Corp principal partner in Spain. Some examples of renowned companies that have opted to become B Corp are Patagonia, Ben & Jerry’s, Etsy, KickStarter or the brazilian cosmetics company Natura.